SEO (Search Engine Optimisation) is a massive and wide ranging topic that I have been getting a LOT of questions about lately. The main question tends to be “How do I get myself on the first page of Google” (the answer to which is “how long is a piece of string”) followed by “How much does it cost?”
So I will be posting a series of articles here on the Swish Design blog to try and assist clients in getting educated about this topic before they decide how and where to spend their hard earned.
When we’re talking about the cost of SEO, there are two things that need to be addressed:
- On page elements (things like your page content, meta tags, page titles etc) and
- Off page elements (usually involving getting people to link back to your website)
The following article from Alex at Dejan SEO explains why SEO is not a “set and forget” type process and why it needs to be ongoing to be done right. Unfortunately this costs money … but it’s money that gives you a VERY good return on investment.