Hi everyone and welcome to 2009! We hope you had a lovely break over Christmas and that it has been a nice smooth transition into the New Year. We had a fantastic family holiday in Dunsborough to refresh and recharge after Christmas and it was lovely to get away and just relax for a whole week!
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It’s great that you have a website. Your potential clients EXPECT you to have a website so it’s a fairly essential component of your marketing arsenal. The problem is, many businesses think of their website as a bit of a “set and forget” entity when really it should evolve as your business evolves. The below is a quick seven step audit to do on your website to check that it is performing as well as it should.
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If you’re one of very few businesses out there who don’t have a presence on the web and you think you don’t need one, you may need to think again. Check out the seven main reasons why every organisation needs a website:
The humble email address – who would have thought it could have so much to say about your business!
Consider this. Which do you think gives a better first impression: betterplumbing@hotmail.com or joe@betterplumbing.com.au? The second email address suggests a higher level of professionalism to most. Imagine that – an email address can affect the way people view your business before they have even met you!
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At Swish Design we are constantly examining our processes and systems to ensure that we are consistently in a position to deliver our services at the level our clients have come to expect.
A recent examination highlighted for us that there are certain things we do really well, and hence are really efficient at. The things we are most efficient at save our clients money because we bill in time. Conversely, there are things that don’t come so naturally to us and hence introduce inefficiencies into our workflow and slow us down. So what specifically did we identify?
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