Swish News - February 2009

Hi everyone and welcome to 2009! We hope you had a lovely break over Christmas and that it has been a nice smooth transition into the New Year. We had a fantastic family holiday in Dunsborough to refresh and recharge after Christmas and it was lovely to get away and just relax for a whole week!
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I’ve got a website already - isn’t that good enough?

It’s great that you have a website. Your potential clients EXPECT you to have a website so it’s a fairly essential component of your marketing arsenal. The problem is, many businesses think of their website as a bit of a “set and forget” entity when really it should evolve as your business evolves. The below is a quick seven step audit to do on your website to check that it is performing as well as it should.
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Why every business needs a website

If you’re one of very few businesses out there who don’t have a presence on the web and you think you don’t need one, you may need to think again. Check out the seven  main reasons why every organisation needs a website:

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What does your email address say about your business?

The humble email address – who would have thought it could have so much to say about your business!

Consider this. Which do you think gives a better first impression: betterplumbing@hotmail.com or joe@betterplumbing.com.au? The second email address suggests a higher level of professionalism to most. Imagine that – an email address can affect the way people view your business before they have even met you!
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