7 reasons every business needs a website

If you’re one of very few businesses out there who don’t have a presence on the web and you think you don’t need one, you may need to think again. Check out the seven  main reasons why every organisation needs a website:

1. People expect you to have one

The web is increasingly the first option in a person’s search for information, services and products and if you’re not on the web, people won’t find you - but they might find somebody else. Your potential customers might be going elsewhere just because you don’t have a website!

2. It makes it easy for potential clients to find out about you

A website provides your organisation with a 24 hour a day, 7 days a week “shopfront”. Your website will work for you when your business is closed, while you are sleeping, or away on holiday. Most importantly, customers can visit your website to find information about you at their own convenience.

3. It gives you instant credibility with potential clients

Your website has a powerful impact on a potential customer’s confidence in you. A professional design, well-written copy, helpful information, and good contact information will instantly create a great first impression. It lets people know you’re knowledgeable and up-to-date. If you take the time to develop a good-quality site with helpful information, visitors will have no choice but to be impressed.

4. It is the ultimate sales brochure

A website can play the role of a high-quality, interactive, full-color brochure listing all the goods and services you offer. It is easily updated, meaning your product listings and prices are always accurate. Websites can also display large amounts of information – much more than a newspaper ad or even a brochure – and this information is available anytime to anyone with internet access.

5. It saves you time

You know how much time is spent answering the same questions and repeating the same information about the services you offer! By putting those answers and messages on your website, you can direct those with enquiries to your website allowing them to absorb the relevant information at their own pace.

6. A website makes it easy for people to refer new customers to you

For many businesses, referrals are a crucial source of new customers. Having a website makes it easy to encourage referrals, because customers can simply send friends and business contacts to your site.

7. A website increases the value of your advertising

Adding your website address to all your advertisments, business cards, and company literature is a great way to introduce potential customers to your company. Providing a website gives people a way to act on your message - going to a website is easier than writing, visiting a store, or even making a phone call. Customers can get information about you at their convenience and it’s often more comfortable to visit a website, because there is no obligation involved.