The Secrets of Search Engine Optimisation

I have been getting a lot of questions lately about Search Engine Optimisation - or more specifically “how do I get my website on the first page of Google results”. This particular question is a “how long is a piece of string” one. For instance - if I wanted to optimise the Swish Design website to get on the first page of Google for the search term “Swish Design Perth”, that’s easy. The same result for the search term “graphic design perth” is much, much harder to achieve. “Graphic design perth” is a very competitive search term whereas there are probably not a lot of companies out there fighting it out to be listed under “Swish Design Perth”. Read the rest of this entry »