Doing what we do well …

At Swish Design we are constantly examining our processes and systems to ensure that we are consistently in a position to deliver our services at the level our clients have come to expect.

A recent examination highlighted for us that there are certain things we do really well, and hence are really efficient at. The things we are most efficient at save our clients money because we bill in time. Conversely, there are things that don’t come so naturally to us and hence introduce inefficiencies into our workflow and slow us down.  So what specifically did we identify?
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First impressions - they really do count!

With 2009 promising to be super competitive across all industries, it may be time to examine all the collateral you are presenting to your clients. There is no point having a great newspaper ad if your website is dated and tired.  The great impression created by amazing business cards can be quickly undone by a flyer created in Publisher using clipart images.

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Cost, Quality, Speed - Pick 3?

There’s an old adage that applies in the commercial world and applies to pretty much all industries:

Cost - Quality - Speed … Pick two

Meaning:

• If you want something fast AND high quality - you can’t expect it to be cheap.
• If you want something cheap AND high quality - you can’t expect to get it quickly.
• And if you want something to be cheap AND you want it done quickly … you’re going to sacrifice quality.

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Time to Get “Creative”!

It’s something that every designer has heard at one stage or another: “You’re the designer, do something creative”. This statement causes designers to quake in our boots because, as designers, it is our job to take your concept or idea and bring it to life in whatever medium you require: poster, flyer, brochure … whatever! When a client says to us “do something creative” this roughly translates to “look I’ve got no idea what I want, see what you can come up with”. [More]