You may or may not have heard of marketing guru Seth Godin. I subscribe to his blog and his blog yesterday resonated with me!
Basically it highlighted that businesses spend a lot of time examining and analysing their competition … but a lot of us, our biggest competition isn’t necessarily other businesses … it’s apathy. Read more »
Probably one of the most important things you need to do when starting a new business is coming up with the name. There are two major things you must take into account when choosing your business name: Read more »
The HBF Run for a Reason presented by The West Australian is on this Sunday, 23rd May.
It’s been an absolute pleasure working with these guys in the lead up to this event. I think if you haven’t heard about the HBF Run for a Reason, then you have been living in a cave these last few months! Radio, TV, Press, Web, Outdoor - they have used every advertising medium available and it has been great getting an insight into the amazing work the promotional team has done to get the word out about this new event. Read more »
Inbound marketing: a term used to describe methods which allow people who may be interested in your message to find you and engage with you under their own volition.
This is opposed to more traditional “outbound” marketing methods which involve sending your message out to a large group of people, many of whom are not interested in it at all (and are thus not receptive to it). Think tv/radio/press advertising. Read more »
I’ve noticed a recent trend for photographers to display their recent work via a blog. This has definite merits: