You may or may not have heard of marketing guru Seth Godin. I subscribe to his blog and his blog yesterday resonated with me!

Basically it highlighted that businesses spend a lot of time examining and analysing their competition … but a lot of us, our biggest competition isn’t necessarily other businesses … it’s apathy. Read more »

Probably one of the most important things you need to do when starting a new business is coming up with the name. There are two major things you must take into account when choosing your business name: Read more »