Graphic Design and Website Design Perth Western Australia
This is the second post in a series about digital marketing. You can view the first post about using email for digital marketing here. The biggest marketing question I get asked these days is do I need to be active on social media, and if so, which platforms. The easy answer is yes. The real [...]
Does every business need a digital marketing strategy? Before I can answer this question, first we need to establish what exactly a digital marketing strategy is. And currently, if you ask ten people this question I suspect you will get ten different answers. So I am going to give my own definition: As its name [...]
This is a very wonderful guest post by the fabulous Zoey from Shake Media. Today Zoey gives us the rundown on Google Plus. What has Google Plus got to do with driving traffic to your website? Well as Zoey correctly points out, it is the only social media network owned by the largest search engine in the [...]
Blogging in Australia has reached a bit of a tipping point in the last year or so. Smart brands and businesses have begun to recognise the unique level of reach that bloggers have and are starting to leverage that reach to help their businesses. Bloggers have a close and trusting relationship with their readers and [...]
Ok! Social media – where do we begin? You’ve got Facebook, twitter, Linked In, Google +, Stumble Upon, Digg, YouTube, Pinterest, Instagram … oh my god it’s a list that never ends. And right there is why people never getting going using social media for business, it because they don’t know where to start. If [...]
One of the best strategies for sending traffic to a website is to feed the Google monster and what the Google monster loves more than anything else is frequently updated, well-written content that is useful. In fact Google loves this even more than it loves you doing all the little SEO things I mentioned in [...]
What’s the most vexing question that we get as web designers? Anything to do with Search Engine Optimisation (SEO) really. SEO is an insanely complex and highly specialised field these days and the most common mistake people make is that their website designers are SEO specialists too. Unfortunately this is simply not the case and [...]
Tomorrow in our series on driving traffic to a website I will be talking SEO. Now SEO is a HUMUNGOUS topic and I will be trying to stick to the basics as much as possible. If you want to go deeper and get really clued up on the subject, you can read through all the [...]
WAIT! Did you miss the first two posts in this series? If so, it’s worth taking a quick look at them before reading the below. The first post was a general overview of the various things that go into driving traffic to a website while the second post was all about the importance of great [...]
This is the second in a weekly series of posts about driving traffic to your website and converting that traffic to sales. You can view the first post here. These next two posts in this series will deal with the look and feel of your website because frankly, driving traffic to a horrible looking website [...]
It is pretty well accepted these days that every single business needs a website with the main reason being that your customers/clients expect you to have one. That means for website designers like us, business is pretty good and on average we are launching four new websites a month right now. What it also [...]
For the last three weeks we have been talking about branding and how: It’s not just about your logo Consistency is crucial Today we’re going to wrap up with a bit of an audit! 1. Stationery and printed material Have a look at all your stationery (business cards, letterhead, envelopes, with comps slips) and printed [...]
Over for the last couple of weeks, I have spoken about how branding is NOT just about your logo (if you haven’t seen those posts they are here and here). Now that you have had time to get your head around that concept, we can finally talk about creating the perfect logo for your business. [...]
Last week here on Small Business Blog we discussed the fact that your brand is much more than just your logo, it is what people feel about you on an emotional level when they think about your business. When you think of Coca Cola, the fact that it is a “fizzy brown drink full of [...]
We’re going to talk a lot about branding on Small Business Blog because it’s SO important for all businesses yet it is something that most businesses have a poor understanding about. Most business owners equate ‘brand’ with ‘logo’ but it actually goes way, way beyond that. Your logo is simply one part of the bigger [...]
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