Graphic Design and Website Design Perth Western Australia
For the last three weeks we have been talking about branding and how: It’s not just about your logo Consistency is crucial Today we’re going to wrap up with a bit of an audit! 1. Stationery and printed material Have a look at all your stationery (business cards, letterhead, envelopes, with comps slips) and printed [...]
Over for the last couple of weeks, I have spoken about how branding is NOT just about your logo (if you haven’t seen those posts they are here and here). Now that you have had time to get your head around that concept, we can finally talk about creating the perfect logo for your business. [...]
Last week here on Small Business Blog we discussed the fact that your brand is much more than just your logo, it is what people feel about you on an emotional level when they think about your business. When you think of Coca Cola, the fact that it is a “fizzy brown drink full of [...]
We’re going to talk a lot about branding on Small Business Blog because it’s SO important for all businesses yet it is something that most businesses have a poor understanding about. Most business owners equate ‘brand’ with ‘logo’ but it actually goes way, way beyond that. Your logo is simply one part of the bigger [...]
Last week I had a question on the Swish Design facebook page from Crissy. She was looking for my thoughts on what you should be putting on the ‘About Us’ page on your website. Ask and you shall receive Crissy! Here they are: First of all, the one thing you need to know about the [...]
Sure he rides a bike for a living so it might be a bit hard to understand what Cadel Evans could possibly have to teach you about running a successful small business, but humour me… there’s plenty of lessons to be learnt from his big win on the weekend! 1. SURROUND YOURSELF WITH A GREAT [...]
As we continue in our series on the importance of business blogs, we wanted to touch on a kind of post that is sometimes referred to as “link bait”. The idea behind a post of this type is to say something so: interesting, controversial or useful that people will feel compelled to link to [...]
This is the second post in our series on the importance of blogs for business. One of the most powerful ways that a blog can give your business a boost is by using it to establish yourself as an expert on a particular subject. This is an effective tactic for a number of reasons: 1. [...]
Did you know that adding a blog to your website can really help improve your rankings in the search engines? Why do search engines love blogs so much? Good question. There are actually several reasons: 1. Friendly Structure Blogs are by design “search engine friendly”. Search engines send out “spiders” that “crawl” the Internet. They index [...]
Given we have just finished a series here on Small Business Blog about SEO for small business, this guest post from Dana Flannery of Talk About Creative is a timely one. You see, incorporating a blog into your business website is search gold. By their very nature, blogs are keyword rich, and result in content [...]
In our previous post, we talked about “off page” SEO strategies that can help your website’s search engine ranking. If you are a business that serves a particular geographic area and you want to attract local customers, Google Places can a very important off-page strategy for you. The reason for this is that Google Places [...]
In our previous posts we’ve discussed “on page” SEO strategies that can be applied directly to your website pages. But there is a whole other side of SEO, called “off page”. You see, Google doesn’t just pay attention to the keywords on your website, it also pays a lot of attention to what other websites [...]
This post in our series on DIY SEO for Small Business addresses the content (words) that appear on your website pages. When writing your page content, remember it is FAR more important that your website content be readable and easy to understand, than for certain keywords to appear a certain amount of times. In other [...]
In this instalment in our series on DIY SEO for Small Business we’ll look at three more places you can include keywords on your page: the META keyword, Image ALT and H1 tags. These tags are found in the source code of your page, and only the text of the H1 tag is seen by [...]
In our sixth post on DIY SEO for Small Business, we discussed the best way to add keywords to your Page Titles. In this installment we’ll look at the META Description Tag in more detail. The META Description tag is a short description included in the source code of each website page. It is not [...]
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