Just because you’ve built it does not mean they will come

  It is pretty well accepted these days that every single business needs a website with the main reason being that your customers/clients expect you to have one. That means ...

Branding – Time for a Consistency Audit

What does a new customer think about your business when they first walk through the door? For the last three weeks we have been talking about branding and how: It’s ...

Branding – Creating the perfect logo

Apple and Coke are two of the most recognised logos in the world Over for the last couple of weeks, I have spoken about how branding is NOT just about ...

Branding – A tale of two stylists

Last week we discussed the fact that your brand is much more than just your logo, it is what people feel about you on an emotional level when they think ...

Branding – it's not just about your logo

We're going to talk a lot about branding on this blog because it's SO important for all businesses yet it is something that most businesses have a poor understanding about. Most ...

The second most important page on your website

Last week I had a question on the Swish Design facebook page from Crissy. She was looking for my thoughts on what you should be putting on the ‘About Us’ ...

5 things your business can learn from Cadel Evans’ Tour de France win

Sure he rides a bike for a living so it might be a bit hard to understand what Cadel Evans could possibly have to teach you about running a successful ...

Want some attention? Bring in the blog!

As we continue in our series on the importance of business blogs, we wanted to touch on a kind of post that is sometimes referred to as “link bait”. The ...

Using your business blog to establish expertise

This is the second post in our series on the importance of blogs for business. One of the most powerful ways that a blog can give your business a boost ...

4 reasons search engines love your business blog

Did you know that adding a blog to your website can really help improve your rankings in the search engines? Why do search engines love blogs so much? Good question. ...

5 ways to make a blog WORK for your business

Given we have just finished a series here on Small Business Blog about SEO for small business, this guest post from Dana Flannery of Talk About Creative is a timely ...

Why Google Places Is Important for Local SEO

In our previous post, we talked about “off page” SEO strategies that can help your website’s search engine ranking. If you are a business that serves a particular geographic area ...

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