Get moving and increase productivity

Exercise ... when you're a busy person it seems to be the very first thing to get the boot, if it even existed at all! I can hear you all ...

Create some BUZZ about your business – Step 3

We're into our final post of three about creating buzz around your business by generating some PR. Last week we had a look at: Identifying what was PR worthy about ...

Create some BUZZ about your business – Step 2

On Tuesday we wrote about the huge marketing benefits a little bit of PR can bring to your business. And the action items were all about working out your unique ...

Create some BUZZ about your business – Step 1

PR: "Communication by a person or an organisation with the purpose of creating a favourable public image; commonly referred to as PR." Or to simplify it right down, it means ...

If you don't ask you don't get

Referrals. Small businesses don't seem to like asking for them - they think it makes them sound a little desperate! If you don't like asking for referrals it's time to ...

All mechanics are rip-off merchants

The motor mechanics industry has a reputation - and it's not a great reputation. As a rule, people seem to assume that if they take their car to a mechanic, ...

Send an email about nothing

If I ever get an email from a client saying "Just wondering how you are going with that job/quote", I feel like I have let them down in the communication ...

Grow your connections – get LinkedIn

"Oh no - not another social network - I don't have the time!!" Yes, I know I know. But remember - we're tackling this whole "marketing" thing one small thing ...

Understand your customers

It's very hard to build any kind of marketing strategy if you do not have a clear idea of who your customers are. Big companies take a scatter gun approach ...

Website Audit – Page Titles

Here's an easy one to start the Website Audit Series. As a bonus, it combines a bit of Search Engine Optimisation (SEO) as well. We're going to do an audit ...

Do your friends and family know what you do?

Stop for one second and think of one person. Your best friend, or favourite uncle or even your brother or sister. Do you know what they do every day when ...

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