So you want to be on the first page of Google
Whenever we design and build a new website for a client, the question that always pops up at some stage is this: “How do I get my website on the …
SEO
What could you learn from a website audit?
If you read my post earlier this week, you will know that we recently decided to audit our website. The current incarnation of the Swish Design site is about 18 …
If you ever doubted the SEO benefits of blogging …
Until I fell pregnant with baby Mia last year, I was blogging fairly regularly here on the Swish Design website. Then, between pregnancy fatigue and of course Mia’s arrival, my …
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When it comes to SEO for your website, something is better than nothing
What’s the most vexing question that we get as web designers? Anything to do with Search Engine Optimisation (SEO) really. SEO is an insanely complex and highly specialised field these …
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A handy summary of all our SEO related posts
Tomorrow in our series on driving traffic to a website I will be talking SEO. Now SEO is a HUMUNGOUS topic and I will be trying to stick to the …
Why Google Places Is Important for Local SEO
In our previous post, we talked about “off page” SEO strategies that can help your website’s search engine ranking. If you are a business that serves a particular geographic area …
SEO for Small Business – Why Continuous Off-Page SEO Is Important
In our previous posts we’ve discussed “on page” SEO strategies that can be applied directly to your website pages. But there is a whole other side of SEO, called “off …
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DIY SEO for Small Business – Optimising Your Page Content
This post in our series on DIY SEO for Small Business addresses the content (words) that appear on your website pages. When writing your page content, remember it is FAR …
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DIY SEO for Small Business – Optimising Your META Keywords, Image ALT and H1 Tags
In this instalment in our series on DIY SEO for Small Business we’ll look at three more places you can include keywords on your page: the META keyword, Image ALT …
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DIY SEO for Small Business – Optimising your meta description tag
In our sixth post on DIY SEO for Small Business, we discussed the best way to add keywords to your Page Titles. In this installment we’ll look at the META …
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DIY SEO for Small Business – Optimising your page title
In our fifth post on keyword research, we discussed the seven places on your webpage where you can put the keywords you have selected for that page. In this instalment …
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DIY SEO for Small Business – Elements That Can Be Keyword Optimised
In our fourth post on keyword research, we showed you how to narrow down your keyword list to your top keywords. Now we’ll review where you can apply those keywords …
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DIY SEO for Small Business – Narrowing down your keyword list
In our third post on keyword research, we showed you how to use the Google Keyword Tool to generate a list of target keywords for your website. Now we’ll show …
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DIY SEO for Small Business – Using the Google Keyword Tool
The Google Keyword Tool is the best free tool available for keyword research. Most professional SEO experts use a paid service like WordTracker.com for keyword research, but for most small …
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DIY SEO for Small Business – Keyword Brainstorming
Keyword research is the most important but time consuming part of the SEO process. It is essential to give it the necessary time though as it lays all the foundations …
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SEO for Small Business: What are keywords and why are they important?
Keywords are the heart of search engines. They can be defined as the common search phrases that people type into a search box when they visit a website like Google. …
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SEO for Small Business – The difference between on-page and off-page SEO
As we mentioned in our previous article “What Factors Influence My Google Ranking?”, there are many factors that contribute to how well your site ranks in search engines like Google. …
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SEO for Small Business – The difference between paid and organic search results
When someone goes to Google and types a query in the search box, they get two types of results: organic and paid. So what’s the difference between the two? Read …
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SEO for Small Business – What Factors Influence My Rankings in Google?
This is the second in our series on Search Engine Optimisation for Small Business. If you missed the first post, you might be interested in finding out “What is SEO?” …
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SEO for Small Business – What is SEO?
Search engine optimization (SEO for short) is a process used to make your website more “appealing” to the search engines so that your website will show up near the top …
What Is On Page SEO and What Elements Should You Optimise?
When you are creating your website, it is important to optimise both on-page and off-page SEO elements. Although these are both important factors for ranking high in the search engines, …
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Is it time to re-consider your Yellow Pages spend?
I’ve been in business for 4 years and have never considered advertising in the Yellow Pages. In fact I can’t remember the last time I used the online version of …
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Website Audit – Page Titles
Here’s an easy one to start the Website Audit Series. As a bonus, it combines a bit of Search Engine Optimisation (SEO) as well. We’re going to do an audit …