Given there are websites/services out there that can design you a logo for $100, the question has to be asked:
Why would you ever pay upwards of $1000 to get a logo designed?
Because you want your graphic designer/logo designer to put some actual thought into what they’re doing.
When you’re getting a logo on Fiverr or using design competition websites, you submit a brief, and the designer executes on the brief. That’s it.
What this means is:
When a professional graphic designer creates a logo for you, there’s a significant discovery and consultation process involved. Before they even start designing they will spend a couple of hours:
Once they start designing, you’re getting more than someone who simply executes instructions, you’re getting someone who thinks:
An experienced graphic designer never stops thinking during the design process. They’re constantly asking themselves questions and bringing everything they’ve learned over their years as a designer to the logo design they’re doing for you. When they present you with their logo concepts, and you ask them, ‘Why did you use this font?’ or ‘Why did you put that line there?’ they’ll be able to give you a reason beyond ‘I thought it looked good’.
What if you don’t have $1000+ to spend on a logo right now? Should you start with a $100 logo?
No. Your business name written in an appropriate font will do a better job than a crappy, generic $100 logo. Not convinced?
Consider the below and ask yourself, who are you more likely to hire?