In our fifth post on keyword research, we discussed the seven places on your webpage where you can put the keywords you have selected for that page. In this instalment we’ll look at the Page Title in more detail. The Title tag appears both in a page’s source code and also at the very top of the viewer’s browser screen, above the address bar (see below). It is also the title that shows up when someone bookmarks your page.
In addition, the page titles are what show up in the Google search results (the blue underlined part). At the moment, Google seems to consider your page title to be the most important on-page ranking factor, so take your time with these titles.
Titles should be informative and descriptive of exactly what people will find on that page. Incorporate 2-3 keyword phrases (no more!). Since they show up in the Google search results, they should be readable and appealing. Think of them as mini advertisements that will encourage people to click on your link. Some Guidelines:
- Dividers: Divide phrases with a hyphen (-) or vertical bar (|).
- Order: Word order matters. Your most important keywords should come first.
- Length: Titles can be as long as needed, but they normally should be about 8-12 words. Google only displays about 68 characters.
- Business Name: List your business near the end of the titles for your Home Page, About Us and Contact Us pages.
- Avoid Duplicates: Each page of your website must have a unique title – do not duplicate them.
- Study Competitors: What title keywords are being used by your competitors? Include the same keywords (but do not copy the whole title – you want to differentiate yourself!).
Stay-tuned for our next instalment which will cover how to write your META Description for maximum effectiveness. In the meantime, if you missed the beginning of our series, head over to “What Is Search Engine Optimisation?”