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Why Google Places Is Important for Local SEO

by Kelly Exeter | May 9th, 2011 | 0 comments

google-places2In our previous post, we talked about “off page” SEO strategies that can help your website’s search engine ranking. If you are a business that serves a particular geographic area and you want to attract local customers, Google Places can a very important off-page strategy for you.

The reason for this is that Google Places helps you to rank high for what Google calls “local” searches. For instance, if you live in Perth and you type the word “pizza” into the Google search box, it will return local pizza places in the search results. You don’t even have to type in “Perth”! It can tell from your computer’s IP address what town you are located in and it produces results it feels will be relevant to you.

You’ll usually see these results show up next with red Google Maps markers next to them and the locations will be displayed on a small inset Google Map – see below.

google-places

When you do a web search, Google detects where in the world you are and displays a map with markers indicating local businesses matching your search

Claiming Your Place

You may find that your business is already showing up in local search results. But you need to “claim” your business to truly take advantage of the marketing and linking advantages it can provide, including:

  • Adding a link to your website
  • Adding photos
  • Adding a business description, along with business hours and other key information
  • Correcting any incorrect information or map location

To claim your listing (or add a new one), feel free to download our free Google Places e-book. It walks you through the process step-by-step.

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