Recently, I sat down with a friend who’s starting a new business. He wanted to chat about the costings for a logo and website.
Now, in the perfect world, he would have at least $10,000 to $15,000 to spend on those things. A budget in that range would allow us to:
Like most people who are just starting out, however, my friend’s budget was a bit more limited than that.
It was more like $5000.
So, then the question was, “If I only have $5000 to spend, where’s the best place to spend it?”
My response? On a website.
The reason being, a simple, low-cost, text-based logo will do the job to start with, but a low-cost, crappy website will not.
If you’re a brand-new business, word-of-mouth is likely to be your biggest driver of work.
What’s the first thing a potential customer/client will do if your services are recommended to them? They’ll go check out your website.
If you don’t have a website, people will wonder why. You don’t want to make people wonder!
If you do have a website, but its level of professionalism and design doesn’t match up with what people have said about you, there will be a level of disconnect there. One that suggests, ‘This person isn’t taking their business all that seriously.’
If you have a website that’s been professionally designed, not only will it give a great first impression of your business, it will also make it easy for the visitor to find the information they need to feel comfortable engaging you. Then, it will make it easy for them to contact you. By the time they contact you, you won’t have to be doing any ‘selling’ to them. All you’ll need to do is close the sale.