Stop for one second and think of one signification person in your life: your best friend, or favourite uncle or even a sibling. Do you know what they do every day when they go to work? They might have fancy titles like Marketing Manager or Executive Assistant to the Vice President … but I’ll bet you have no idea what they actually do!
If they own a small business, you might have a better idea.
For instance, if Johnny has a Jim’s Mowing franchise, you might think you’re pretty full bottle on what he does.
Karen is an accountant … well we all know what accountants do… right?
If you asked my friends what I did every day, they’d probably say she’s a graphic designer or she does website design.
Yet these are the same people who will give me a call and ask if I can design business cards … or posters … or annual reports … or email newsletters (the answer is – ‘of course!’). I am always amazed that people don’t immediately just know all the different things I can do.
But I shouldn’t be.
Because I am the same person who thinks that Johnny just mows lawns.
And that Karen spends all year doing people’s tax returns.
But these two people do much more than that. Johnny can also clear your gutters, prune your roses and blaze a fire break for you. Karen can figure out if that real estate investment is in your best fiscal interests or help you set up your family trust.
Which is why it’s worth taking a second to have a think about whether your friends and family really know what you, as a small business owner, actually do. These are people who know you well, know your character and (hopefully) like you. Which means they’d be keen to do whatever they can to help you succeed in your business (like say, by recommending your services to someone who needs them).
So, without being spammy, is there something you can do to clue them in about what you actually do? And get these highly invested people working for you?