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If you ever doubted the SEO benefits of blogging …

by Kelly Exeter | October 14th, 2013 | 11 comments

The SEO benefits of blogging

Until I fell pregnant with baby Mia last year, I was blogging fairly regularly here on the Swish Design website. Then, between pregnancy fatigue and of course Mia’s arrival, my blogging efforts became sporadic. At best 🙂

Once I returned to work in a part-time capacity there was only so much I could fit into my truncated days so blogging was well down my priority list. At least until last month when I went to a conference and heard one of the speakers say ‘when I blog 2-3 times a week on my business website, things just seem to happen.’

‘Hmm’, I thought, ‘maybe I should re-assess where blogging sits on my priority list and commit to writing two posts a week for a few months, just to see what happens.’ Well I didn’t quite manage the two posts a week thing but in the last four weeks I wrote five posts.

Then, quite by chance, a couple of weeks ago I sat down with my staff and audited our website. Part of this audit was looking at the search terms we ranked for.

We’ve never paid money for Search Engine Optimisation (SEO) as we’ve always preferred to do the things covered in this series of posts and try to rank for key search terms organically.

As recently as 6 weeks ago we were on page 5 of the search results for ‘Website Design Perth’. As you know, if you’re not on page 1, you may as well be on page 100 for all anyone cares. ‘Website Design Perth’ is a reasonably competitive search term though so I just figured we were never going to rank for that term without paying for an ongoing SEO program.

Imagine my surprise then when we googled ‘Website Design Perth’ during our audit and found swishdesign.com.au sitting at #7 in the organic results on the first page. In the space of a few weeks we had gone from nowhere, to page 1. Today we are at #4 in the organic results.

The only thing that changed on our website during that time was that I wrote five blog posts (two which co-incidentally did mention website design in one way or another.)

So to summarise:

  • 6 weeks ago: Nowhere for ‘Website Design Perth’
  • 2 weeks ago: #7 on the first page for ‘Website Design Perth’
  • Today: #4 for ‘Website Design Perth’

Stunned by these results we quickly checked out our ranking for ‘Graphic Design Perth’. We’d been at #1 in the rankings for that search term for ages thus were pretty unhappy to note we’d slipped to #3. Out of curiousity I wrote something useful for the blog with Graphic Design as the topic.

Within a day we had jumped up to #2 for ‘Graphic Design Perth’.

Interesting.

So what’s the take-home here?

Clearly blogging is more powerful from an SEO point of view than even I thought. It is something I intend to keep an eye on and report back about here in the future. But for now:

  • If you have a blog on your business website, the good news is you’re ahead of the pack, (so long as you are actually using it!)
  • If you don’t have a blog on your website and you’re spending a lot of money on SEO … it might be worth re-thinking your strategy.