In our fourth post on keyword research, we showed you how to narrow down your keyword list to your top keywords. Now we’ll review where you can apply those keywords on your website, and in subsequent posts we’ll go over the most important elements in more detail. There are seven elements on each page of your website that can include keywords:
- Page URLs – Each page of your website has a unique website address, or URL, which is based on the file name of that page. Page URLs are often similar to the Page Title.
- Page Titles – Each website page has a title tag. This title appears at the top of the page’s source code and the public will see the title at the very top of their browser screen, above the address bar. In addition, the page titles are what show up in the Google search results (the blue underlined part).
- META Description Tag – The META Description tag is a short description included in the source code of each website page. It is often (but not always) displayed by Google after the Page Title in the search results.
- Image ALT Tag – An ALT tag can be added to each image on your page. This text is included in the source code but is not usually visible to visitors.
- META Keywords Tag – The META keywords tag is a list of keywords included in the source code of each website page.
- H1 Tag – The “H1” tag stands for “Heading 1”. The H1 text is visible to the public and should be applied to the major heading on each page.
- Page Content – The main body text on the page.
Stay-tuned for our next instalment which will cover how to write your Page Titles for maximum effectiveness. In the meantime, if you missed the beginning of our series, head over to “What Is Search Engine Optimisation?”