This post in our series on DIY SEO for Small Business addresses the content (words) that appear on your website pages. When writing your page content, remember it is FAR more important that your website content be readable and easy to understand, than for certain keywords to appear a certain amount of times. In other words, do not write your page content for search engines, write it for PEOPLE, but if you keep the following in mind, it will assist in pleasing search engines as well:
- Repeat Keywords: We recommend using each target keyword 2-3 times on short pages (300 words or less), and 4-6 times on longer ones — but never more than makes sense in the natural flow of the copy.
- Place Keywords Up Front: Use your main keywords early – in the first paragraph if possible.
- Be Relevant: Your text should be relevant and informative. People should be able to get the information they expect (based on your page title and description that was displayed in the search engines). If you make people hunt for information, they will leave your site and go elsewhere.
- Avoid Duplication: Do not duplicate content or create multiple pages for the same product or service – Google actually sees this as “cheating” and will drop you in the rankings.
- Repeat Geographic Location: Again, if you are looking for local customers, be sure to mention your location and the areas you serve as often as you can without sounding awkward.
- Repeat Company Name/Address: Be sure to include your company’s name and address (at least city, state/territory, and country) in the footer/copyright text at the bottom of every page and also on your Contact Us page. Google often ranks “local” results above other websites when people search for a local service. If you have multiple locations, or service multiple areas, be sure to work that into the text as well.
Stay-tuned for our next instalment in this series which will talk about “off-page” optimisation. In the meantime, if you missed the beginning of our series, head over to “What Is Search Engine Optimisation?”