All these things ‘work’. They all produce great results.
But here’s the thing no one is telling you:
Trust me when I tell you I know how hard this is to put into practice. I hang around with some very clever online business people. The stuff they come up for their own businesses is insanely effective and they’re always very generous in sharing those strategies with me. The thing is, if I were to try and implement every amazing thing that was shared with me, I’d start drowning in overwhelm very quickly.
So how do you decide where to focus your efforts? Well I’ve found this profit formula (first brought to my attention by James Schramko) is a great place to start.
Here’s the formula:
Here’s the powerful thing about this formula: you only need to increase one of those numbers to increase your bottom line (profit).
So you can focus on doing just one of the following:
Suddenly, it becomes a lot easier to choose which of the hundreds of amazing ‘these really work’ strategies out there you should implement first. Even better, once you’ve implemented that one thing and it’s humming along nicely for you, you can move on to the next. The compound effect of doing this will yield far greater results (both financially and mental health-wise) than trying to implement six new strategies at once and doing none of them well.
Also, when you implement six strategies at once, how do you measure the effectiveness of the individual strategies? The answer is, you can’t. And as you know from here, it’s hard to attract what you can’t track.