Last week I mentioned the first of two major benefits of using twitter for business – making a connection. Today we’ll chat about the second – the dissemination of information. In fact, twitter is so good for finding and sharing information quickly and easily, it’s prompting some people to ask “is twitter the new Google?” There are a few reasons twitter is great for finding information quickly and easily.
The first is that you tend to follow like-minded people on twitter (unless you’re into following any and everyone who follows you). And these people tend to be interested in the same things as you. And these people share interesting things they have found on the web. These interesting things tend to relate to your interests and industry.
Since being on twitter I have found I don’t ever venture over to Google in search of industry related information. I am able to keep on top of the latest news and developments in my industry and in the world just by scrolling through my twitter feed on a daily basis. It helps keep my finger on the pulse and ensure I am never left wanting when it comes to taking part in a topical conversation. The second is that if you’re looking for a very certain piece of information – just throw it out there in a tweet. No more searching via Google and trying to sort the wheat from the chaff! You can be sure that if someone points you towards an answer, it’s a reliable source. And you are pretty much guaranteed someone will help. I was having trouble creating a Facebook welcome page for a client and I tweeted my frustration. Within an hour I had an email from someone who wasn’t following me with a solution. Too awesome.
The final word
So there you have it – twitter for business in five easy posts. Convinced yet? Just as 2010 was the year where people really got their heads around using facebook for business (particularly the work-at-home-mums, some of whom are running their entire business via facebook) I think 2011 is going to be the year that twitter is officially recognised in Australia as a valid and important business tool. So are you going to be ahead of the game or playing catch up come the end of this year?
- John Jantsch – Duct Tape Marketing: Twitter for Business (pdf download)
- Copyblogger – How to use Twitter to Grow your business (blog post)
- Ask Aaron Lee – A summary of all their twitter related blog posts is here